The best influencer behaviour is in reality a journalist or an editorialist, who does not have direct personal interests in the topic or product being covered. Actually, there would be no problem if influencers would follow the ethics standards governing journalism or editorialism. So, a good and helpful influencer could be described as an unaffilliated journalist. However, in reality, we are far from this ideal.
The best influencer behaviour is in reality a journalist or an editorialist, who does not have direct personal interests in the topic or product being covered. Actually, there would be no problem if influencers would follow the ethics standards governing journalism or editorialism. So, a good and helpful influencer could be described as an unaffilliated journalist. However, in reality, we are far from this ideal.